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03 August 2020

Creative Benefit Solutions Ltd has today announced it is rebranding to ‘Creative’. The change unifies the brand identity of the group of companies which comprises Creative Auto Enrolment, Creative Benefits and Creative Wealth Management.

Established in 2007, Creative has broadened its proposition significantly over the last decade. Enjoying 13 years of organic growth it now serves over 12,000 corporate customers throughout the UK. The move to rebrand and unify the group to Creative rationalises the company’s presence and aims to reflect more clearly the organisation and its integrated proposition as they stand today.

Initially formed to provide employee benefits and workplace pension consultancy services the business expanded its presence into the wealth management market in 2008 and launched its highly successful auto enrolment proposition in 2013. Recognising the significant capacity issues of workplace pension providers to support businesses through auto enrolment, Creative further strengthened its support for UK employers by launching its multi-employer master trust, Creative Pension Trust, in 2015.

Creative CEO, Sally Webber, commented, “The COVID-19 pandemic has made many people think carefully about the state of their financial wellbeing and employers have needed to innovate and adapt to meet the changing needs of their workforces. Employers are seeking ways to drive value for money and cut costs but must square this with the negative consequences this can have on employee wellbeing, engagement and retention. It sounds like an unsolvable challenge, but this is precisely what Creative brings to the equation. Creative specialises in auto enrolment, employee benefits, wealth management and workplace pensions. It’s because we sit at the intersection of all these professional disciplines that we can provide a custom solution to employers of any size, enabling substantial cost efficiencies whilst enhancing employee benefits programmes and creating better outcomes all round. Our integration allows employers to avoid the expense and hassle of multiple third-party consultants and costly extras without sacrificing service and quality. We are more confident than ever that Creative can provide many thousands of employers the support they need to overcome the challenges ahead in the post-pandemic era.”

As the sponsor of Creative Pension Trust, the firm successfully completed the Pension Regulator’s master trust authorisation process in 2019 and has reaffirmed its commitment to its multi-employer scheme, which offers an end-to-end auto enrolment pension solution for new businesses and a low-cost workplace pension scheme designed to meet the needs of medium-to-large employers.

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About Creative:

Creative is a leading and multi award-winning employee benefits consultant, chartered financial planner and financial product provider. Established in 2007 and based in Croydon, Greater London, Creative is a privately-owned business which specialises in the provision of auto enrolment pensions, employee benefits, wealth management and workplace pensions for individuals, organisations and their employees. The organisation provides financial advice, consultancy and services to over 12,000 corporate customers throughout the UK and is the sponsor of Creative Pension Trust, a leading multi-employer “master trust” workplace pension. Visit for more information.

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