Driven by Creative industry pioneers, our story is one of growth, continual innovation and over a decade in the making. And we’re not standing still. After all, where we’ve come from is important but it’s nowhere as exciting as where we’re heading or what we can do for you.

Company Timeline

Creative has grown into a diverse financial services business with a national presence, employing around 100 experts who help people address their personal and corporate financial needs. Here’s a snapshot of where we’ve come from:

2022
On 20 January 2022, Creative announces its acquisition by leading workplace savings fintech, Cushon. Together, we will enable employers and customers to benefit from a wider workplace offering, innovative tech, and approach to sustainable investments.
2021
On 4 August 2021, Creative Pension Trust, our leading multi-employer Master Trust pension scheme, announces its programme to achieve Net Zero status on carbon emissions for all member investments under management by 2050.
2020
On 3 August 2020, Creative Benefits, comprised of Creative Auto Enrolment, Creative Employee Benefits and Creative Wealth Management, rebrands to Creative. Creative continues to offer the same diverse financial services expertise under a simplier, clearer brand designed to reflect the organisation as it stands today
In March 2020, the UK went into an unprecendented lockdown to reduce the spread of COVID-19. In expectation of these events, we implemented our business continuity strategy in advance. Our services remain wholly uncompromised with no reductions in our capacity. We’ve optimised the delivery of our services to all clients, offering our full suite of advice and consultancy services in a COVID-19-safe way. See our COVID-19 Resource Centre for more information.
2019
Creative Pension Trust, our leading Workplace Pension Master Trust receives Master Trust Authorisation from the Pensions Regulator
Creative Benefits now supports over 15,000 corporate clients and tens of thousands of individuals, employees and workplace pension scheme members
2017
Creative Pension Trust receives Master Trust Assurance Framework (MAF) Accreditation
Creative Pension Trust‘s ‘Creative Auto Enrolment Scheme’ is listed on the Pension Regulator’s official list of ‘all employer’ auto enrolment pension providers.
Creative Benefits is a Finalist at Corporate Adviser Awards, 2017 as Pension Adviser of the Year
Creative Benefits is a Finalist at The Rewards, 2017 as Workplace Pension Provider of the Year
Creative Benefits is Highly Commended at the Financial Adviser Life & Pensions Awards, 2017 in the category of Group Pensions Adviser
2016
Creative Benefits is recognised at Financial Adviser Life & Pensions Awards, 2016 as Group Pensions Adviser of the Year for the third time
2015
Creative Pension Trust is established, a Master Trust occupational pension scheme built for auto enrolment. It offers employers guaranteed acceptance, whatever their size, to auto enrol their employees into a consumer friendly, low cost, secure Workplace Pension Scheme
2013
Creative Benefits receives its prestigious Chartered status, making us one of the highest-qualified organisations of its kind in the UK
Auto Enrolment staging dates apply to many UK SME and micro employers. Creative Auto Enrolment introduces its online product, guaranteeing employers compliance with their auto enrolment duties and providing an end-to-end auto enrolment solution
David White, Managing Director at Creative Creative Auto Enrolment is established, headed by David White
Creative Auto Enrolment commences consultancy services, offering auto enrolment processes and compliance support for employers
2012
Creative Benefits is recognised at Financial Adviser Life & Pensions Awards, 2012 as Group Pensions Adviser of the Year for the second time
Creative Wealth Management is recognised at Financial Adviser Life & Pensions Awards, 2012 as Overall IFA of the Year for the second time
2011
Creative Benefits is recognised at Financial Adviser Life & Pensions Awards, 2011 as Group Pensions Adviser of the Year
Creative Wealth Management is recognised at Financial Adviser Life & Pensions Awards, 2011 as Overall IFA of the Year
2008
Craig Harrison, Managing Director of Wealth Management at Creative Creative Wealth Management is established, headed by Craig Harrison
Creative Benefits receives regulatory approval
2007
Creative Benefits is established by Sally Webber, Steve Johnstone, Paul Doble and Andy McCarthy

Sally Webber, CEO at CreativeSteve Johnstone, Client Development Director at CreativePaul Doble, Group Sales Director at Creative

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