The challenge

Today, many workplace pensions provide a daunting range of ways for members to invest but with no clear way for members to link their needs and preferences to the hundreds of investments on offer.

Most members are daunted by the confusing and unclear range of investments they can access via their workplace pension. With no prior investment experience in this complicated area, it is a small wonder so few are confident enough to do anything other than remain in their scheme’s default investment.

Your guide to the information on this page

Applies to Creative Workplace Pension
Applies to Creative Auto Enrolment Pension

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Our answer

We recognise most people don’t regard financial products and services as easy to understand. We know they may not find financial matters an approachable topic based on their previous experiences in other areas of their lives. And we believe that the pensions industry needs to do better when it comes to designing solutions with their end users in mind.

Creative Pension Trust was designed to answer these challenges. We do not believe the answer to member engagement is to add further complication, but rather to strip it away and focus on creating positive member outcomes. The range of investment choices available within our Creative Workplace Pension plan does just this.

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Made me realise how important it is to get things arranged.

Employee and Pension Scheme Member

I realised the necessity of sorting my pension out and decoding how I am going to do this.

Employee and Pension Scheme Member

Really informative.

Employee and Pension Scheme Member

It made me feel more aware of what I am doing rather than just relying on someone doing it for me.

Employee and Pension Scheme Member

Presentation was very thorough and outlined all the options available.

Employee and Pension Scheme Member

I didn't really fully understand pensions and how they worked prior to this and now I feel assured and confident to make a decision to save for my future.

Employee and Pension Scheme Member

Extremely useful presentation. The Creative representative explained the scheme in terms understandable by everyone.

Employee and Pension Scheme Member

It has helped me to feel in control of my pension.

Employee and Pension Scheme Member

It helped explain our options very simply so much easier to understand rather than the usual jargon.

Employee and Pension Scheme Member